Facts and Figures

1. There will be 1.21 billion internet users globally by the end of 2006, rising to 1.35 billion by 2007 (3)
2. The average amount of internet/online usage in the UK is around 23 hours per week (4)
3. On average, internet users spend a quarter of their weekly media time on the internet (5)
4. With 7.8% market share, the internet is now part of the UK advertising mainstream. A total of £1.4 billion (an increase of 65.6% from 2004) was spent on online advertising (6)
5. 60% of UK web users only visit a handful of sites despite the plethora of website online (7)
6. 71% of prospective students use university websites to find out information about different universities. This is the second most popular method behind prospectuses (77%) (8)
7. 80% of UK school leavers use university websites to help make decisions about their future (9)

3 eTForecasts, Sept 2004
4 YouGov.
5 BMRB Internet Monitor, January 2006
6 Internet Advertising Bureau, 2005
7 IMRG, March 2006
8 Hobsons School Leaver Recruitment Review 2005
9 Hobsons 2005