Web 2.0 is a term that is used to describe the 2nd generation of the web that focuses on collaboration and evolution of the internet. Wikipedia describes Web 2.0 as a, “site that allows users to interact and collaborate with each other in a social media dialogue as consumers of user-generated content in a virtual community, in contrast to websites where users (prosumers) are limited to the active viewing of content that they created and controlled. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.”