It seems like phase 1 of this project is just coming to an end. I’m surprised there wasn’t more buzz about it … I’m hoping that by the end of the month there’ll be some information about how widespread the participation has been.
It would be easy to superficially trash such a concept as the social media action centre. Morozov’s attack on such activism as being just another form of armchair posturing (he calls it ‘slacktivism’) that has little social impact would be the classical attack. But I think it’s more interesting to consider the extent to which the most minimal action, such as a tweet, may part of a wider involvement that also involves direct action on the street. Digital activism in this account is not part of a binary (action/inaction) but is a continuum of activities: at one extreme the automated tweet and at the other the real time street protest documenting repression and mobilising action.
The Social Media Action Centre gives you the opportunity to take a simple action for justice every two weeks from May 2011 to May 2012. These actions link with Amnesty supporters from across the globe, focusing on six campaign areas where we believe we can make progress in Amnesty’s 50th anniversary year. The Events harness the power of social media so that people can speak out together against human rights abuses.