Tag: listening dashboard

Top 10 social media dashboard tools

One of the things we often hear from nonprofits and social enterprises is: How do I manage the torrent of social media conversations coming at me?

The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, manage and maintain several communication outlets at once. (While it’s sometimes hard to know what counts as a social media dashboard, we’re not including a wide range of customer relationship management (CRM) or social media monitoring tools here.)

When selecting a dashboard for personal or professional use, you should consider such items as cost, analytics and which social networks they support, among other things. Our list is meant to feature some of the breakout social media dashboards in the space and highlight their distinguishing features to make the selection process a bit easier.

Here are 10 of our favorite social media dashboard tools:

Guide to monitoring social media conversations

Social media has blown apart yesterday’s top-down communication funnel and replaced it with a peer-to-peer model of empowered citizens and producers. People are tiring of mass media and prefer to listen to their peers’ recommendations about products, services and causes. It’s no longer just about driving people to your website. Today the action revolves around a complex set of social conversations outside of your control — but not outside of your influence. Even the most technically unsophisticated users can now use social tools to spread their messages with unprecedented ease. So what are they saying about you?