Lisa Holton is founder of Fourth Story Media, a company committed to creating what she calls “transmedia” projects. These are books that can be experienced across multiple platforms — from print to digital and back again. ”It is really exciting when you are creating reading experiences that work perfectly on each platform,” Holton says.

… Multi-platform books may not be the future of publishing, but David Levithan, editorial director at Scholastic, says they are part of the future. Both Scholastic and Fourth Story Media have more multi-platform projects in the works. A new 39 Clues series is set to launch in the spring with bestselling adult author David Baldacci signed on to write one of the books. Levithan believes 39 Clues has shown what can be done when old fashioned creativity combines with new technology.